Maintaining the privacy of customers and users

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We take care to protect the privacy of customers and users of SmartCart website. Set out below is an explanation of how we process information about visitors to the site.

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Collection of personal information

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The information which we collect and store during normal use of the site is used to monitor and analyse how parts of the site are used. Such use does not result in any personally identifiable data being collected or stored. 'Personal information' means information from which someone else would be able to identify you as an individual.

You have the option on certain pages within this site to submit personal information to SmartCart in order that we might send you further information or email alerts. These pages provide explanations as to how this information is to be used.

We will not, without your consent, disclose to anyone outside SmartCart any personal information you provide to us when you visit the site. In connection with any application, request or enquiry you make, your information will be passed directly to the relevant business unit within SmartCart and nowhere else.

By submitting your personal information through this website, you shall be consenting to it being processed in the manner described above by SmartCart

If you have submitted personal information through this website and wish us to cease using it for the purposes submitted, please contact corporate@SmartCart.co.uk.

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Google Analytics

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We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on.

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This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.

We have also implemented Google Analytics Demographics and Interest Reporting. This is used to gain an insight into the age, gender and interests of our users to help us make decisions on how to improve the website in the future. Users can opt out of this reporting by visiting Google Ads Settings.

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You can find out more about Google’s position on privacy as regards its analytics service at https://support.google.com/analyticshl=en-GB

Visitors may choose to opt-out of Google Analytics tracking with the Google Analytics opt-out browser add-on.